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This is underwear that changes lives. Through luxurious comfort you can actually afford. And a mission to improve men’s health, not just the bottom line.
noun pa·ri·ah \pəˈrīə\
A pariah stands apart because he stands for something.
He lives by a code he’ll never contradict, and beliefs he’ll never betray. He values principles more than property. Shuns conventions. Denies definitions. Crushes expectations. He’s hard to impress. Harder to imitate. And impossible to ignore. His tattoos make as much of a statement as his five-o'clock shadow and worn-out jeans. Every scar he wears tells a story—a story of survival—that drives home one point: He’s not scared to live.
Over 50% of our profits will go to support men’s health initiatives which will be distributed through the TH!NK DIFFERENT FOUNDATION — a humanitarian organization that provides grants and other program support designed to spark innovative ideas in underserved areas of healthcare within the United States.
We scoured the planet to find the most revolutionary fabric — it’s called CLEANCOOL and is scientifically tested to eliminate various harmful germs and reduce the potential for odor, bacteriological or mildew attack — the ONLY underwear company in the world to have such a product.
We spent 2 years purchasing and testing underwear from countless countries and then used that knowledge to develop underwear that feels like you’re not wearing underwear.
Every box contains a testicular self-exam flyer, a message that all men need to hear. Since society has failed to educate men on the importance of monthly self-exams we decided we needed to do it ourselves.
